With more and more parents working from home so that they can spend time raising their families and earning a living, the real estate business has exploded. Homes will always be needed, real estate agents can set their own hours and appointment times, and can literally work from anywhere. However, you need to know a few key elements to marketing your real estate business online in order to be successful.
When you look at ways to get the most out of your real estate marketing, you will find many suggestions, especially from buyers agents. It is difficult deciding where to start and how to get the most out of your time and money. To do so, it is important to remember that we are in the electronic age. People interface with social media, communicate with e-mail, and find answers on-line. This article will help you by sharing the best five steps to marketing your real estate business on-line.
It’s also important to understand the power of the internet. Never before have we been able to reach so many people on a global scale at the touch of a button. A powerful thing that was previously only reserved for the lucky few — now anyone with a phone and an internet connection can spread their message to millions of people globally.
In terms of real estate (and business in general) the internet enables us to automate many elements of our businesses. Business automation is linked to passive income — which is essentially money that you earn without being actively involved. There’s a huge number of passive income ideas on the internet and we’re very lucky to have access to this information for free!
Bringing things back to real estate marketing, this article will help you by sharing the best five steps to marketing your real estate business on-line.
Have a Website to Market Your Real Estate Business Online
Step #1 Set up a Website to Market Your Real Estate Business
Your broker probably has a website for the entire real estate group with which you work. However, you need a website of your own. Your website must be professional and polished in appearance, and have current and fresh content. You also want to convey your personality and market not only your business ability, but your properties. To do so, your website should include:
- Pictures. Post quality pictures of your properties. To make sure the photos are quality, hire a professional.
- Some Personal Information. People may search for properties, but they buy homes from a person. Include an “About” page with your portrait, education and license information, years of experience, etc.
- Articles or a Blog. You do not need to add this immediately. However, having some current real estate information in the form of a blog or article brings people to your site.
- Contact Information. Use a header or footer on every page to list a logo, your mailing and email addresses, and telephone number. Information in a footer makes it likely you will be found in a search and is great for SEO.
Step #2 Generate Traffic to Your Real Estate Website with Google AdWords
One of the best ways to make sure you have website traffic is Google AdWords for your region. Google AdWords is a pay-per-click service. This means when people enter search terms in Google related to your website, an ad appears on their sidebar. With one click, they find your website. You do need to choose the right keywords and include your region, such as “Florida Real Estate.” Google AdWords narrows your audience so that you reach the right people. Google AdWords also includes tools allowing you to measure the success of your marketing campaign. Then you can use this information to improve your website for greater results. Also, you can get a Google ranking boost by making your website mobile-friendly.
Use Social Media to Market Your Real Estate Business Online
Step #3 Use Social Media Engagement for Marketing Your Real Estate Business
Social media brings traffic to your website, and generating traffic is your goal. It is at your website where you sell yourself and your properties. You can use social media to:
- Attract buyers and sellers
- Engage followers
- Grow a network
- Promote and sell your listings
You can post your listings on Facebook. You can also Tweet your listings to get them seen by many people. Remember that social media as a marketing tool works best when communication is two way. You need to take time to comment, like, and share the posts of others. When you comment, like, or share, your name appears.
Use E-Mail for to Market Your Real Estate Business Online
Step #4 Use Email for Marketing Your Real Estate Business
Email marketing is as very effective way to engage potential buyers and sellers. Most people check their email frequently throughout the day. Seeing the picture of a home’s exterior, or a beautiful, open interior is an effective way to generate interest.
Periodically sending an informational newsletter to those in your sphere of influence is also a powerful marketing tool. Sign up with one of the email marketing service available. A free, basic service offers templates and newsletter tips. Additionally, you can monitor your results.
Step #5 Use Email to Send Special Real Estate Offers to Market On-line
Everyone loves to receive a free offer. With a bit of creativity, you can provide something of interest to potential buyers and sellers, such as:
- A free home-value consultation
- A market overview for the area
- Information about recently bought or sold homes in the area
Using these five steps to marketing tour real estate business online can take your business to the next level. Reading the following article will also help you build your real estate business, start today to build a highly successful real estate business.
I think that a valuable real estate marketing idea would be to create a local market report for the markets we operate in and that report should include data points like rentable square footage (RSF), average rent prices, vacancy data, absorption rates and any significant transactions, etc.
Yes to pictures!! Especially clear and gorgeous ones!! I find that a picture says a 1000 words!!!
I agree Amber – gotta have great pictures to really show off a property!
Now as I am aging I have really thought about doing this. This is some wonderful information. Thank you so much for sharing
You’re welcome Linda – as always!!! If this is something you’ve really thought serious about you should go for it!!!