Whether you’re a chef looking to boost your career to new heights, or a creative home cook who wants to share your inventive dishes with the world, YouTube is an amazing platform for connecting with viewers and helping them create and enjoy amazing, satisfying meals.
The only problem is, it can seem incredibly daunting when you’re starting from scratch. If you’re keen to bust through this hurdle and start creating valuable content, the tips below will get you started:
1. Gear up
Not only will you need to arm yourself with a good quality digital camera, but you will also need to ensure your cooking space is beautifully set up. This means investing in the best quality cookware you can afford and taking some time to clear your kitchen of any clutter. Bring in lighting if necessary, and ensure you create a beautiful aesthetic for your viewers.
2. Do your research
This is the fun part – dedicate as much spare time as you can to checking out existing cooking channels. This will allow you to get and feel for what works, what doesn’t, what’s already being covered, and where there are gaps in the market that you could fill.
It’s important to avoid copying channels that you like. Instead, take what they’re doing as inspiration for developing your own style and unique content.
3. Break the process down into manageable steps
The issue that may arise with step 2 is that you’ll see these super successful channels with their high production quality and think “I could never get to that stage.” Don’t fall prey to this false assumption! Everyone has to start from scratch, and success is built in gradual, manageable steps.
Start by following a step-by-step guide to setting up your YouTube channel. It’s more straightforward than you think. Once you’re all set up, you’ll have some momentum going that you can use to propel you through the next steps.
At this stage, you’ll want to set up a reasonable number of daily tasks in your calendar. Instead of focusing on how far you have to go, hone in on what you want to get done that day.
4. Test each recipe as much as possible
No matter how much you love a recipe, it’s important that you don’t rush straight into production. Test it out, experiment with your ingredients, and get as many friends and family members as you can to give you feedback.
A great trick to employ at this stage is to set your camera up and talk to it as though you’re talking to an audience. This will get you used to explaining what you’re doing as you go and begin feeling comfortable in front of the camera.
5. Focus on your passion
During the research phase, you may have discovered that channels focusing on certain diet trends, like vegan or keto, have high viewerships. However, if these don’t represent your lifestyle and your passions, then please don’t feel pressured to adjust your approach to suit what’s popular. If these channels are doing well, it’s because the creators are genuinely passionate about creating these dishes and living the lifestyle they represent. Bring that same level of authentic love to your favorite dishes, and you’ll be setting yourself up for success.
6. Have fun!
If you’ve been dreaming of starting your own cooking channel on YouTube for some time, then take this article as your sign that today is the day to get started. Follow the tips above to ease yourself into the content creation process and bring your dream to life.