Pocket folders are a great way to promote your company and its products or services. They are also a great way to provide information to your customers or prospects. When you create custom pocket folders, you want to make sure that you make the most of them. Here are some tips on how to do that.
Start With a Great Design
There are many different ways to design your custom folder. You can choose a simple design or a more complex design. The most important thing is to make sure that your folder stands out and catches the viewer’s attention.
You can also choose to include different elements in your design. For example, you can include your company’s logo or contact information. You can also include images or graphs that showcase your company’s work.
Use High-Quality Materials
When it comes to custom folders, there are a lot of different materials you can use—but not all of them are created equal. Some materials are high-quality and durable, while others are not. So, what should you look for when choosing a material for your folders?
First and foremost, you should consider the durability of the material. If you need a pocket folder that will withstand a lot of wear and tear, you’ll need to choose a material that is high-quality and durable. Some of the most durable materials include vinyl, plastic, and cardboard.
You should also consider the appearance of the material. Some materials have a more professional appearance than others. If you need a folder that looks professional, you’ll need to choose a material like cardboard or vinyl.
Finally, you should consider the cost of the material. Some materials are more expensive than others. If you’re on a tight budget, you may want to choose a less expensive material, like paper.
Include a Lot of Information
A custom folder and the documents inside it are a great way to include a lot of information about your company and its products or services. You can include a lot of text and images. This way, potential and current customers can learn more about what your company does, what it stands for, and why they should do business with you.
Your folder can also include a variety of marketing materials, such as product or service brochures, fact sheets, case studies, and quotes from happy customers. Plus, you can include your company’s contact information, so customers can easily reach out to you if they have any questions.
Make It Easy to Read
You want your custom folder to be easy to read. When choosing a font for your pocket folder, you want to use a clear, concise font that is easy to read. Sans serif fonts, like Arial or Helvetica, are a good choice for this, as they are easy to read and have a modern look. Avoid using decorative fonts or fonts with lots of extra flourishes, as they can be difficult to read.
Too much text crammed into a small space can be difficult to read. When designing your pocket folder, be sure to use plenty of white space to break up the text and make it easy to scan. This will make your pocket folder much more user-friendly.
Use a Good Color Scheme
Most people don’t think about the color scheme they use for their pocket folders. However, this is an important decision that you will want to make. After all, you want your pocket folder to be eye-catching and to stand out. The color scheme you choose can be the difference between someone taking your folder seriously and just throwing it in the trash.
Whatever color scheme you choose, make sure that it matches the overall branding of your company. You want your pocket folder to be a reflection of your brand so that people will associate your company with high-quality products and services.
Your pocket folder can be a great way to promote your business. Make sure that you design it in a way that is eye-catching and professional.