If you’re thinking about making use of PPC (pay per click) or similar affiliate marketing for your company, one of the best pieces of advice to take on board is not to do it yourself. There are PPC agencies and experts for a reason. Here are some of the best reasons why you should hire a PPC agency to handle your PPC campaigns for you.
PPC isn’t something you learn overnight
Whilst Google does try to make all of their products as easy as they can for their users, the Google AdWords platform is still quite complex when you dig into it. From keyword match types and bid adjustments to location extensions and site links, there’s a lot to learn how to do. When you use these tools, it’s important that you know which ones are relevant to you, and how best to use them.
A PPC Management Agency will know how to best make use of these tools. They can choose the tools that are the most appropriate for your business and utilize them to help you make the most of them and get great results. Google is changing all the time, and the experts are always up-to-date.
To set up a successful AdWords account you don’t just use AdWords
A professional PPC agency has the advantage of having access to lots of different tools that can help with both SEO and PPC. The free tools are a good place to start, such as the AdWords Keyword Planner, but the paid tools will give you much better results.
As a small business setting up a PPC campaign, your knowledge of what users are searching for in your industry, and what your competitors are doing, is likely to be limited. Paid tools help to dig out some of this information so your campaign can be set up more effectively from the very start.
When it comes to keywords, they have to be right
You probably already know the majority of keywords that your audience might be searching for when looking for your business or services. However, you should also make sure you take into account variations for each of these keywords. Have you included singular and plural? What about misspellings or abbreviations? Are there any other ways your keywords could be interpreted?
Even if you have considered all of these factors, getting the right match types and excluding any irrelevant keywords is essential. A PPC agency will know how to do this. Save yourself time, money, and stress, and hire an expert.
Things change and time is short
Google is always making updates and tweaking the way they work. It’s not likely that you’ll always be aware of these changes, and be able to adapt your PPC campaign effectively. Most business owners simply don’t have the time.
PPC needs a lot of time and attention on an ongoing basis. To keep your campaign as cost-effective as possible you should be constantly working on it. Evolving your campaign in line with Google’s changes is vital in staying ahead of your competitors.